Scentsy opens tour, reflects on success

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Posted: Friday, October 4, 2013 12:00 am | Updated: 1:14 pm, Thu Apr 10, 2014.

In less than a decade, Scentsy, Inc.’s whirlwind growth has taken the company from a small sheep farm in Meridian to an extravagant seven-building campus on Eagle Road that boasts Meridian’s tallest building — a six-story office tower that will be complete by the end of this year.

Because of the company’s rapid growth, Scentsy has moved several times, with recent moves splitting up employees between two locations. But when the new office tower opens, Scentsy’s 741 Idaho employees — from manufacturing to distribution to administration — will be reunited on one campus that has more than 600,000 square feet of building space.

“Heidi and I still have to pinch ourselves every time we realize Scentsy’s dream is coming true and we finally have a home,” said Scentsy CEO Orville Thompson, referring to his wife and Scentsy President Heidi Thompson. “... We have tried to create a campus where employees can enjoy coming to work each day and that the community can enjoy as well.”

A cafeteria, run by Guckenheimer food service company, will serve employees and the public.

The campus also includes:

  • 500-capacity outdoor amphitheater
  • 3 miles of walking paths
  • 1,000 trees and lavish landscaping.

“Orville told me he was going to be the Google of Idaho,” Meridian Mayor Tammy de Weerd said Monday during a tour of the office, referring to Google’s innovative and employee-friendly headquarters in California.

“We’ve come a long way from that mouse-infested shipping container,” Heidi Thompson said. In 2004, friends and family members would gather at the Thompsons’ Meridian sheep farm to help mix and pour wax inside a 40-foot metal box.

Compare that to now: Scentsy employs 1,110 people, has 181,108 consultants and made $559 million in 2012.

“I congratulate that almost a decade later you’re making this dream a reality,” Mayor de Weerd told the Thompsons. “... All the things you have overcome, you inspire us all.”

Scentsy timeline

  • May 1, 2004: Orville and Heidi Thompson, on the verge of bankruptcy after a failed business venture, obtain Scentsy through a trade with founders Kara Egan and Colette Gunnell — now Scentsy consultants — who ran the 6-month-old wickless-candle company out of a basement.
  • July 1, 2004: The Thompsons launch Scentsy as a party-planning company, or Direct Selling Association, in which consultants host parties to sell products and earn commission. Scentsy operated out of a 40-foot shipping container at their Meridian sheep farm.
  • October 2004: Scentsy moves into a 1,800-square-foot facility on Franklin Avenue in Meridian. The company had five employees, and family and friends pitch in to pour, cool and package the wickless candles.
  • June 2006: Scentsy moves to a 5,000-square-foot facility in Meridian.
  • July 2007: Scentsy moves to a 42,000-square-foot facility in Meridian after experiencing a 600 percent revenue growth that year. Facility provides office space for the growing staff.
  • October 2007: Scentsy opens a 14,000-square-foot distribution center near Chicago.
  • September 2008: Puerto Rico residents enroll as consultants.
  • July 2009: Scentsy gives $100,000 to employees to be spent at 40 nominated Treasure Valley businesses. The “Contribute” campaign is launched later that year to promote local spending. Scentsy opens an 80,000-square-foot distribution facility in Lexington, Kent.
  • October 2009: Canadian consultants begin selling Scentsy products.
  • July 2010: Manufacturing is moved to the former Elixir building on Scentsy’s current campus, Scentsy Commons.
  • Late summer 2011: Distribution and shipping operations move to Scentsy Commons.
  • May 2011: Scentsy sales expand to the United Kingdom and Germany.
  • September 2011: Scentsy opens 159,000-square-foot distribution center in Meridian. The company also opened a new 146,000-square-foot distribution facility in Coppell, Texas.
  • Late 2013: Office tower at the Scentsy Commons will be finished.

More details at scentsy.com/about-scentsy-fragrance.

Scentsy’s growth

Year   Revenue   Employees    Consultants
 2004   $140,000   1  66
 2005  $516,000   5  200
 2006  $2.1 million   25  849
 2007  $13.4 million  85  4,655
 2008  $63.7 million   230  20,791
 2009  $176 million  445  50,000
 2010  $381 million  750  100,000
 2011  $535 million  980  151,777
 2012  $559 million  1110  181,108
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